Wednesday September 16, 2009

MarketComm Completes Search Engine Positioning Analysis for Area Law Firm

CHARLOTTE, N.C., September 16, 2009 -- MarketComm recently completed an extensive analysis of the Web site www.mortongettys.com, providing recommendations to enhance organic search results.

The extensive analysis included recommendations on changes to the site text, navigational tags, code, and more. Additionally, recommendations included "off-site" work that can have a major impact on search engine results.

MarketComm has completed search engine optimization analyses for several Web sites in the past year.

"Many, many Web sites were developed in the past decade without much of a sense of search engine optimization," says MarketComm President Stern Dixon. "Too often companies turn to extensive search engine optimization firms to manage placement and spend enormous fees on pay-per-click advertising when they could avoid a lot of this with some minor renovation of their site with optimization in mind.

"A lot of developers are keyed in on providing a company what it says it wants in a Web site and making sure it functions properly," Dixon adds. "A lot of developers, even good ones, don't pay much attention to placement or don't have the marketing skills and experience to factor placement into the overall design, scripting and coding of the site. Often, even if the site is developed with optimization in mind, the relationship ends and there is no ongoing effort within the company to do those things "off-site" that help bring traffic to the site. MarketComm's development projects and site renovations are always approached from the standpoint of the necessity of being found on the Web. Otherwise, creating a new Web site is like building a nice new store at the end of a dirt road.".

For more information send email to info@mktcomm.com