Monday April 1, 2002

MarketComm Helps ABZ Design Group Launch New Identity

CHARLOTTE, N.C., April 1, 2002 -- MarketComm recently helped Charlotte~s ABZ Design Group launch its new identity. The 20-year-old design firm, formerly known as ABZ Graphics, changed its name in March and adopted a new logo. MarketComm assisted with concepting and copy for the firm~s self promotional mail piece and provided media relations consulting.

MarketComm has worked with ABZ since 1999 when it developed a new marketing plan for the venerable design firm.

"In any creative business, 20 years is a lifetime," said MarketComm President Stern Dixon. "Longevity is a testament to ABZ~s ability to provide excellent creative combined with knockout customer service."

ABZ changed its name to reflect its broadening array of design services including print, Web, environmental, multimedia and more..

For more information send email to info@mktcomm.com